A hook earns attention.An honest offer earns the yes.
Create hero, signature and persona offers customers understand quickly, with real conditions and a clear next step.
Build a persona offer
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Offer vocabulary
Power offers (1-3)
Your strongest, most visible reasons to choose you.
Persona offers (5-7)
Goal-specific offers for the different customers you serve.
Values over pricing
Position on benefits and outcomes so price is not the only conversation.
Genuine advantages
Real strengths competitors cannot easily copy; no exaggeration.
USPs
Short, true statements of what makes you different.
Competitive sync
Finalise offers in sync with, or better than, alternatives.
Offer quality checklist
- Specific: says what the customer gets
- Genuine: conditions are real and stated
- Time-bound only when it truly is
- Measurable: you can see how many took it
- Respectful: no pressure, no hidden terms
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