Know the alternativesyour customers are weighing.
Customers compare. We help you understand the alternatives ethically, from public information, and turn gaps into clear, honest differentiation.
A six-step scan
1. Identify alternatives
List at least 5 top performers and 5 below your brand that customers could choose instead.
2. Scan their offers
Offers, pricing posture, channels, response speed, reviews, follow-up and payment ease.
3. Analyse business and sales plans
What are they promising, to whom and how do they close?
4. Build a dashboard
Track changes monthly alongside your own KPIs.
5. Differentiate
Choose honest advantages and say them clearly.
6. Review
Update monthly or when a competitor changes its offer.
Competitor scan sheet
| Compare | What to look at | What it tells you |
|---|---|---|
| Offer | Headline offer, inclusions, conditions | Where you can be clearer or more valuable |
| Price posture | Premium, mid or value positioning | Whether price objections are about value or cost |
| Reach | Google profile, ads, social, website | Where customers meet them first |
| Response | Speed and tone of first reply | How fast you need to be |
| Proof | Reviews, ratings, stories | Trust signals customers see |
| Closing and payment | Offer clarity, payment options | Friction you can remove |
Strategic skill-set focus
- Solution-market fit and viable customers
- Proof of concept
- Competitor scans
- Customer curiosity factors
- Customer hook factors
- Customer affordabilities
Related pages
Customer Persona Intelligence
Understand what drives customer decisions: awareness, convenience, affordability, confidence and trust, and build persona-based offers.
Premium Offers & Customer Hooks
Craft hero, signature and persona offers with honest conditions.
Brand vs Growth Infrastructure
Understand operating infrastructure versus growth infrastructure investments, with illustrative ranges and categories.
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