What gets measuredgets improved.
Compare the recommended KPI with your actual number, see the variance and the suggested improvement action. Review monthly.
KPI comparison tool
| # | KPI | Recommended | Your actual | Variance | Status and action |
|---|
Statuses: CSI continuous service improvement (meets the recommended level), SFI scope for improvement, RISK business and sales risk, TBC not determined or to be confirmed. The tool compares your number with the lower bound of each playbook range. Nothing is saved or sent. Reference ranges come from Sound Truck’s Decision-Making Playbook (2026-27) and are presented as assumptions and proposed targets, not guaranteed outcomes.
Five KPI families
Strategy and offers
Are customers given clear reasons to choose you?
Marketing and conversion
Are the right people finding you and enquiring?
Sales sources
Which channels actually bring sales?
Closing and confirming
How quickly and completely do you respond and offer?
Completion
How many confirmed customers actually pay?
Related pages
Sales-Growth Forecasting
Plan annual and monthly sales targets, track actuals, confidence and priority demand, and see whether you are on track, at risk or behind.
Sales Leakage & Recovery
Estimate enquiry, closing and payment leakage and see which single improvement could recover the most, using your own assumptions.
Competitor Intelligence
Identify customer alternatives, scan competitor offers ethically from public information and turn gaps into clear differentiation.
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