In today’s world, every entrepreneur aims at expanding his or her start-up at an exponential pace. Before we can figure out what are the factors that influence acceleration from early stage to growth stage we need to understand the different stages of growth. Post tis we would look at the different factors and factors prevalent in the emerging markets….

Why just satisfy your customers when you can delight them? Here are eight ways you can make them smile today.Most companies strive to satisfy their customers. That’s why they run customer satisfaction surveys to see if they are succeeding. But is customer satisfaction a worthy goal? We believe satisfaction is the bare minimum of what a customer should get in their experience. Sure  it’s perfectly fine that the customer wants your product or service and you sell it to her at a fair price and deliver in a timely manner….

If you are spending time marketing your product but not selling as much as you would like, it’s important to evaluate why and make adjustments. Consumers have needs and steps that they go through before deciding to buy. If your marketing is not meeting those requirements, that probably is the reason your product is not selling.In addition to price, consumers are persuaded by the benefits of products and what they can do. For your marketing efforts to be effective, consumers need to be persuaded that they’re useful and provide good value….